Writing might not be as straight forward as it seems and sometimes, certain techniques and style are needed. Ever felt that your copy is too flat or boring? Hoping to get more followers or projects but not getting them?
Perhaps, the factor that’s missing from your write-up is a value proposition. It is important to state what makes your brand or service unique. It makes you stand out among the existing competition and places you in a slightly higher level than the rest.
But, don’t just stop there! You have to ensure that your message is clear and believable. Listing out your unique point is important but if it is not clear cut, your readers might feel confused and undecided with what you have to offer. Making your services believable is equally important as well. Many of us tend to trust something more when we are presented with solid facts to back up certain claims. The same concept applies here. Present your readers with figures or testimonials to back up your claims on the services that you are capable of providing. This will instil more trust and confidence in them to engage in your services.
Sometimes, it is important to take a look and understand your copy from the perspective of your readers. This will definitely let you understand their wants and needs that can help you modify your write-ups to present the best for your readers.
Good luck!