Tag: Singapore

Value Proposition

Writing might not be as straight forward as it seems and sometimes, certain techniques and style are needed. Ever felt that your copy is too flat or boring? Hoping to get more followers or projects but not getting them?

Perhaps, the factor that’s missing from your write-up is a value proposition. It is important to state what makes your brand or service unique. It makes you stand out among the existing competition and places you in a slightly higher level than the rest.

But, don’t just stop there! You have to ensure that your message is clear and believable. Listing out your unique point is important but if it is not clear cut, your readers might feel confused and undecided with what you have to offer. Making your services believable is equally important as well. Many of us tend to trust something more when we are presented with solid facts to back up certain claims. The same concept applies here. Present your readers with figures or testimonials to back up your claims on the services that you are capable of providing. This will instil more trust and confidence in them to engage in your services.

Sometimes, it is important to take a look and understand your copy from the perspective of your readers. This will definitely let you understand their wants and needs that can help you modify your write-ups to present the best for your readers.

Good luck!

 

Power of words & copywriting

blind

Every day without fail, a blind man would seek for donations from passers-by. Together with his donation cup, he would sit on the pavement and hope for it to be full. Armed with a standard board that says “I’m blind, please help”, every other day, he would return home with an empty cup except for a few coins.

One day, a generous man took the blind man’s board and changed the texts to “It’s spring, and I’m blind”. Soon after, he received an overflowing amount of donations in his cup and was overwhelmed by the sudden generosity.

This simple example shows just how powerful words can be and how a slight change of direction and usage can make a big difference.

Continuous Self Improvement for Copywriters

It sure feels amazing once you get a couple of copywriting jobs and you are in control. This means that you are on your way to establishing and solidifying your portfolio as a copywriter. Your efforts and hard work are starting to pay off and you keep getting motivated each day.

 

However, in order to continue improving your skills and knowledge on copywriting, attending additional courses and talks can come in handy. These events will allow you to receive advises and tips from industry experts that can help you in the long run. Their experiences will definitely be an eye opener and could also serve as a motivation for your career.

 

Another aspect of such events also lies in the potential networking session that might take place. If you are looking at expanding your contacts, this is a good opportunity to share your portfolio with others who might be interested in copywriting services. With the opportunity to converse and explain to them your work scope creates an added value personalised service that might sit well with potential clients.

 

It is always rewarding that we continue to explore and improve ourselves no matter how busy our schedules might be. This way, we will be better equipped with knowledge that will certainly help us with our copywriting career.

April Fools! Copywriting style, really?

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Wow! We are already into the 4th month of 2014 and on behalf of all the staff at copywritingservices, we hope that our readers are going well and strong!

 

In this post, we thought that we would relate it to April Fools (no better month than this!) in terms of copywriting. Of course, it is nothing drastic but we’d like to share our experiences of getting rejected and having clients going missing in action (MIA) after a few email exchange.

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Time is of The Essence

It has been spoken and heard off too many times. Phrases such as “I need this report first thing tomorrow morning” and “It’s urgent so could you hand it to me ASAP?”

 

We too, understand the importance of delivering our tasks to our client on time, even better, earlier if possible. Sometimes, things do get out of hand and although we hate to rush our work but at crucial points, it is required. But what to do when that time comes?

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Preference – Which is better?

Slash your operating costs
VS
Lower your operating costs

We wrote our new ebook to help you work smarter, not harder
VS
The new ebook written by our company can help you work smarter instead of harder

The critic wrote a scathing review
VS
A scathing review was written by the critic.

Show VS Indicate
Get rid VS Eliminate
Help VS Assist or facilitate
Get VS Obtain
Best VS Superior

Which one do you prefer?

They won’t read it anyway..

readEver felt that your content does not get the deserving attention it is supposed to? Well generally, people do not really like to read. Then you question yourself, why put in so much effort in copywriting when people simply cannot be bothered? But that is the thing! That is what copywriting is all about! We say beat it! Make it impossible for people to not read it.

Continue reading “They won’t read it anyway..”