Copywriting Services in Singapore
Content. Commitment. Quality.
Every company wants only the best and certainly when it comes to advertising where a lot of budget is usually used, working with the right copywriter is very important.
Firstly, it is important that you are clear of what you are looking for. Familiarise yourself with the different websites catered to translation and copywriting services and start your search from there. Ask clearly regarding the services they offer and ask them questions to get all your enquiries answered.
It might be easy to write whatever we want but when it comes to copywriting where quality content that are sellable are expected, we simply have no room for mistakes. Sometimes, we might be unaware of what these mistakes are so check out these 7 common mistakes copywriters tend to make!
#1 Headlines with no value
People focus on headlines more than anything else. If you fail to deliver in this aspect, forget about the rest of the copy!
#2 Action-centric calls-to-action
Readers like to read things that can benefit them so if your ‘call-to-actions’ are too pushy, this can turn off your readers in an instant
#3 Saying too much
Nothing is more off putting than having chunks of words in an ad copy. Readers look for direct and clutter free information.
It is always good to get enquiries from potential clients. This means that you are one step closer to getting that deal (money in and a better portfolio, heeeyyyy!) but as copywriters we must ensure that we do not rush ourselves just anything that comes in our way. We have to be professional and also responsible. What this means is that you have to ask questions to the interested party so that both parties are clear of what to expect and better understanding of the project.
Here are some questions that you can ask to the interested party:
Here are some of the basic questions we have listed. Do you have your own?
Sometimes we can get unmotivated or simply tired of doing the same thing over and over again. Once in a while, it is good to read certain quotes from industry experts and it might actually help you freshen up and get back on track! Check out a compilation of quotes we have for you.. J
In every post we never fail to talk about copywriting whether as an introduction to the industry, how to improve one’s copywriting skills or the services we provide to the masses. In this post, we’d like to introduce some well-known copywriters and their past works that have put them on top of the list!
Claude Hopkins
Hopkins pretty much was in charge of majority of the advertisements from 1920s and was the first few to ever publish a book regarding advertisements and copywriting.
David Abbott
Starting his career in the early 1960s, Abbott was well known for his contribution as an advertising executive who founded Abbott Mead Vickers BBDO. His clientele include high profile companies such as IKEA, Yellow Pages and The Economist.
Leo Burnett
Known as the most creative man in the industry, Burnett worked around fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th century. With his involvement in the Creative Revolution in the 1960s, Burnett was named by Time as one of the 100 most influential people of the 20th century.
Bernice Fitz-Gibbon
Having held the position as an American advertising executive and a pioneer in retail advertising, Gibbon has worked at Marshall Field’s, Macy’s, Gimbels and Wanamaker’s. She was the mind behind Macy’s tagline “It’s smart to be thrifty” and was considered as #62 on the 100 people of the 20th century by Advertising Age.
David Ogilvy
Known as the ‘father’ of advertising, Time labelled him as ‘the most sought-after wizard in today’s advertising industry’. Working with AGA, it allowed him to write from scratch the instruction manual for the cooking stoves and till today, Fortune magazine claimed that it was the finest sales instruction manual ever written. When he made his shift to Ogilvy, he handled big name clients such as Shell, Rolls-Royce and Dove among others.
Do you know of any others?
There are numerous copywriting courses/workshops in Singapore and it is a great way to improve one’s copywriting skills by participating in such courses. Below are some available courses in Singapore that you may consider registering for!
Online resources and reading materials are also available if you require them for reference before officially signing up for courses or to simply get introduced to the world of copywriting. If you are interested, do not hesitate and start today!
Tongue Twisters are fun and are often used as an ice breaker. It allows people to get competitive trying to get it right the first time but also to have fun at the same time. Below are some tongue twisters that you often hear while some might be new to you. Try translating them and see if it works!
Do you think tongue twisters should be used in copywriting and if so, have you come across any of them before?
The copywriting industry is a competitive one with many copywriters actively seeking new clients to improve their careers and solidify their resumes. Not everyone is gifted with unique and creative writing skills but if you’re one of the aspiring copywriters, we have a set of guidelines on how you can improve your own writing and be the best copywriter you can be!
When it comes to copywriting, it boils down to more than just writing. Sure, copywriters often let their creativity flow and take in other aspects of the copy such as the design and pictures that accompany the copy. However, it is extremely crucial to let ignorance slide away. If the copywriter is unaware of the potential flaws that may emerge once translated, a brilliant copy can potentially be the worst copy ever. It is always useful to double check such details with the copywriter. Check out what happened when you don’t!