Tag: quotes

Copywriting quotes!

Sometimes we can get unmotivated or simply tired of doing the same thing over and over again. Once in a while, it is good to read certain quotes from industry experts and it might actually help you freshen up and get back on track! Check out a compilation of quotes we have for you.. J

 

  1. “Imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.” – Ed McCabe
  2. “The lead either forges an instant connection with the reader, or the package fails.” – Robert Bly
  3. “The most powerful element in advertising is the truth.” – William Bernbach
  4. “Don’t confuse visibility with credibility.” –  Harvey Mackay
  5. “Sometimes the most important job advertising can do is to clarify the obvious.” – Jay Chiat
  6. “Copy is a direct conversation with the consumer.” – Shirley Polykoff
  7. “If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.” – Leo Burnett“
  8. It follows that unless your headline sells your product, you have wasted 90 percent of your money…” – David Ogilvy
  9. “The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson
  10. “Resist the usual.” – Raymond Rubicam

Copywriting Quotes!

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While we can’t reiterate enough, let these quotes remind you of the wise advices from the big names in copywriting!

“On the average, five times as many people read the headlines as read the body copy.” – David Ogilvy

“An ad is finished only when you no longer can find a single element to remove.” – Robert Fleege

“The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson

“Advertising should say, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” – Leo Burnett

“The most powerful element in advertising is the truth.” – William Bernbach

“Every product has a unique personality and it is your job to find it.” – Joe Sugarman

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What do you think of the quotes above? Do you have some other interesting ones to share? Tell us!