There are various elements of copywriting with the common ones such as blog posts, advertising copies and newsletters. However, another major aspect is website copywriting. Even though the same concept applies, website copywriting requires much more in depth research and understanding of the company and its services.
Websites are usually seen as the #1 marketing tool for businesses. It paints them an image online and is the most accessible feature for potential clients all around the world. This is the reason why website copywriting requires proper planning, research and polishing.
A good way to kick-start your website copywriting project is to gather as much information as you can. Work well with your client and ask them questions such as “what do you sell”, “how do your products or services help people” and “why should customers engage in your services?” Knowing all these would help you greatly in knowing the direction of your work and to target specific points that would resonate well for your client and their customers.
Once the basics have been laid out, the rest of the processes would follow through but this does not mean it is as straight forward as it seems. Picking out key details and including specific keywords for SEO purposes and working with images are all part of the process as well and would require additional effort to get it completed.
Knowing that such a complex process is involved in website copywriting, it is important you choose the right person to work with that understands your expectations for the project.
Till then, write along my friends!