Often times, our content is well polished and everything else looks presentable and we are ready to submit only to struggle with our call to action. Just why is call to action so important?
A call to action is important as it encourages the reader to take a particular course of action. You can have the most fascinating copy but if your reader doesn’t know what to do next, everything else just fails.
Now the question is, how do we craft call-to-actions? Lucky for you, we have few tips to share!