Copywriting Services in Singapore – Page 7 – Content. Commitment. Quality.

Why the need for translations?

Wouldn’t it be amazing for one to understand what is being said no matter what his or her language proficiency is?

This is the very reason why translations are very much needed today especially in the growing industry. With globalization becoming more prominent, the need to understand one another from all over the world is crucial and this is when translations come in.

With such great demand, the rise in translation companies can also be seen; providing us with numerous choices to bridge the communication gap amongst one another.

Though we are exposed with various choices, it is important to note that we select only the best and reliable translations company. This is to ensure that in our eagerness to bridge the communication gap with one another, we do it the right way to get the maximum results.

Here at copywritingservices, we are able to fulfill that promise in offering only the best to our clients. Like we mentioned, we really do turn ideas into reality and transform words into something more and beyond!

Advertisements are just untruths packed in beautiful confusing lingo?

More often than not, you find yourselves wondering if advertisements reflect 100% truth or otherwise.

Rather than settling on that statement, the way I see it, advertisements are a mix of truths and exaggerations at the same time. Confused?

With most advertisements created with stunning and unique visuals to grab the attention of many, exaggerations are often used to bring out a stronger and more impactful message.

I find it a bit extreme to declare that advertisements are solely based on untruths as no advertisements can survive with just lies.

It is also important to ensure the messages you want to bring across are reflected by concrete proofs, especially so if you are promoting a product. That said, I shall let the pictures below do the talking.

Example 1

Toyota FJ Cruiser 4x4 Curve ad by Y&R, Peru — Toyota FJ Cruiser 4×4 Curve ad by Y&R, Peru

Continue reading “Advertisements are just untruths packed in beautiful confusing lingo?”

Differences between Translation, Copywriting and Transcreation?

Scratching your head to understand the differences between translation, copywriting and transcreation? Here’s a general breakdown of what you need to know:

1) Translation – The process of rendering something into another language

2) Transcreation – The process of rendering something into another language with much focus on intent, style, tone and context. Commonly used in marketing and advertising

3) Copywriting – Style of writing for the purpose of advertising or marketing. Heavily focused on persuasion appeal

It is important to understand the differences as this will help you maximize the services provided by translation companies. Not only that, you want to make sure that you are getting the right kind of help that you need.

Don’t hesitate to drop us an email at sales@copywritingservices.com.sg should you require any help!

2 language culture in Singapore – Is it enough?

For many years, the Singapore education system has adhered to a bilingual policy, where children learn both English and a 2^nd language in school, usually their mother tongue. This policy replaced its predecessor, where many Singaporeans learned either only English or Mandarin in school, formally termed as Monolingual.

With the rise and progress of Singapore, there are those who are clamouring for Singaporeans to learn 1 more language, in order to be exposed to more languages and cultures. These proponents point to the often quoted phrase that “Most Europeans can speak at least 3 different languages.” to support their stand. Currently, only a minority of Singaporeans learn a 3^rd language at MOELC (Ministry of Education Learning Centre) for up to 4 years in secondary school.

Continue reading “2 language culture in Singapore – Is it enough?”

Basics of Copywriting – What goes into it?

Ever wanted to have a copy that’s nicely written and is able to capture the attention of many? You’re in luck because that’s when copywriters come in handy!

In present day, copywriters are able to handle emails, online ad scripts, press releases and brochures among many others.

Copywriting involves creativity to take place and most importantly, stressing on the ‘call-to-action’ portion of your copy. Ultimately, it is important to market enough and ensure that your readers do not divert away from it too quickly!

Some pointers when it comes to copywriting:

Catchy headline
‘Out of the box’ concept
Precise and catchy ‘call-to-action’

Copywriting is certainly no easy feat and it is certainly not meant for everyone. Your choice of words and attention to what goes into the copy is important. For that reason, if you are in need of a helping hand in copywriting, we are more than happy to assist you!

We are after all the most amazing copywriters in Singapore 😉

Ideas On How To Hire A Good Copywriter

Ever find yourself keying the word “copywriter” or “copywriting services” into the website, especially Google, and find that you land yourself on a page that has too many choices and you don’t know where to start?

Basically before you start looking for copy writers, you need to have a few things on hand so that you can enquire and hire a good quality one. Here are a few pointers:

1) Know what you need to write. Let the copywriter know that you need help in crafting a copy for website, marketing collateral (like a brochure or pamphlet, etc), email or advertising copy. Different materials call for different length of the copy.

2) The style that you are looking for. Is it witty and funny, serious, informative, short and sweet, or the kind that renders the readers to think more about it?

3) The audience that you are targeting. For a real estate company that sells a luxurious condominium, your target may not be that everyday man on the street. It is also the same when you go for printing of these ads, you will not print on a daily newspaper. More often than not, you will print in magazines read by the rich.

4) The direction that you are going with the copy. What is it that you want to convey through that copy?

5) What is the call-for-action? Would you like to have a paragraph that asks the reader to contact you if he is interested? Or is it merely for reading purposes?

6) Captions of pictures. Let the writer know if you have pictures that you may want to add into the copy. It can also provide an idea of what you are selling.

7) Provision of information. This is most important when you hire the copywriting company. Usually a writer would not have much information to the subject as compared to you, he may not know where to look for the information. So it is best that you have some research or informative materials for him to start writing.

With all the above in mind and ready on hand, you will be able to guide the writer through your requirements more effectively.

Welcome to our humble site!

Hi there!

Welcome to our copywriting website. Here’s where we will start to post all about ourselves, the copywriting projects that we do, and most importantly, your comments for our writings (if you have got any).

To get things going, let’s talk about “copywriting” or “copy writing”. If you look for this word on wikipedia (http://en.wikipedia.org/wiki/Copywriting), it will take you through a short summary on what it is about so that you gain a little more knowledge about it.

And mind you, it is “COPYWRITING” and not “COPYRIGHT”. This word may sound like a pun if you don’t know what you are hearing. But anyway they are closely related, as the writer would own the copyrights to the copy unless otherwise. Afterall, you have squeezed much brain juice just to come up with the advertising, marketing or website copy, so you should own something.

We help to provide the writings, based on what you need. And rest assured, once we are done with the writing and you are OK with it, we will transfer everything, including the copyright to you.