We’d like to share some examples of good copywriting copies with you! Some of them will be familiar to most of you so do share with us your thoughts on it!
Crafting call-to-actions
Often times, our content is well polished and everything else looks presentable and we are ready to submit only to struggle with our call to action. Just why is call to action so important?
A call to action is important as it encourages the reader to take a particular course of action. You can have the most fascinating copy but if your reader doesn’t know what to do next, everything else just fails.
Now the question is, how do we craft call-to-actions? Lucky for you, we have few tips to share!
Merry Christmas!
We would like to wish a Merry Christmas to you from us here at copywritingservices.com.sg!
Preference – Which is better?
Slash your operating costs
VS
Lower your operating costs
We wrote our new ebook to help you work smarter, not harder
VS
The new ebook written by our company can help you work smarter instead of harder
The critic wrote a scathing review
VS
A scathing review was written by the critic.
Show VS Indicate
Get rid VS Eliminate
Help VS Assist or facilitate
Get VS Obtain
Best VS Superior
Which one do you prefer?
They won’t read it anyway..
Ever felt that your content does not get the deserving attention it is supposed to? Well generally, people do not really like to read. Then you question yourself, why put in so much effort in copywriting when people simply cannot be bothered? But that is the thing! That is what copywriting is all about! We say beat it! Make it impossible for people to not read it.
Copywriting Quotes!
While we can’t reiterate enough, let these quotes remind you of the wise advices from the big names in copywriting!
“On the average, five times as many people read the headlines as read the body copy.” – David Ogilvy
“An ad is finished only when you no longer can find a single element to remove.” – Robert Fleege
“The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson
“Advertising should say, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” – Leo Burnett
“The most powerful element in advertising is the truth.” – William Bernbach
“Every product has a unique personality and it is your job to find it.” – Joe Sugarman
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What do you think of the quotes above? Do you have some other interesting ones to share? Tell us!
Copywriting Tips?
Here are some interesting videos on copywriting that we think you might be interested in! Have fun watching 🙂
Do you know copywriting?
Often times when we are given a copywriting task by a client, we get excited and pumped up to carry out the assignment. We have all these amazing suggestions and ideas going inside our heads but where do we start?
The best way to start is to understand what is needed by the client. You might have the greatest idea but if it doesn’t speak to your client, it won’t work. This also means that you need to work closely with your client to fully understand the direction of the project.
It is very important that your client provides at least the basic information that sets you off right. It is also important that you communicate well with them and get regular updates in case they have additional pointers to add halfway through the project.
As copywriters, it is of course our duty to give nothing but the best but in order to achieve the best, it works both ways. Communication between us and the client is very important and we should ensure this stays through at least till the end of the project.
Good luck!
Commonly Misused Words… Are you guilty of it?
1) Complement VS Compliment
Complement = An add on to supplement something else.
Compliment = Something nice someone says about you.
2) Farther VS Further
Farther = Physical distance
Further = Extension of time or degree
3) Imply VS Infer
Imply = To suggest something indirectly
Infer = Coming to a conclusion based on an information
4) Premier VS Premiere
Premier = First and best in status or importance
Premiere = Movie premiere
5) Then VS Than
Then = Used when referring to points in time (“I ate and then I slept”)
Than = Used when comparing something (“You’re better than her”)
Do you have any of yours to add on to the list? 😉
A little secret in copywriting?
There’s no denying that different people have their own preferred style when handling copywriting jobs. However for starters, you can refer to the AIDA marketing example!
A – Attention
You need to be quick in attracting people’s attention. To achieve this, you can use pictures and powerful words to catch the reader’s attention.
I – Interest
After successfullygrabbing the attention of your audience, the next key point is to draw their interest into what you have to offer. For example, if you are targeting the topic on computers, you want to make sure that this point stands out to your readers.This can be achieved better through subheadings, using of bullet points and many others.
D – Desire
After putting across the key points that would pique the interest of your readers, your copy needs to be appealing. The main way of appealing to your readers is through their personal needs and wants.Emotional appeal is the strongest factor you can rely on.
A – Action
Do not leave your readers hanging. Provide them with a call to action for example “Call us at 12345678 now!” or something alike. This would be very useful so they know what to do next especially if they are interested in what you have to offer.