Copywriting can be an interesting yet frustrating task at the same time. Often, our clients have a general idea of what they require for their copywriting copies. However, a general idea is simply not enough since copywriting requires a more in depth analysis of the given copy.
The process of writing advertising promotional materials requires thorough planning and understanding of the copy. Not everything should be present in the body content and only the important points should be highlighted. This is also followed up by the different sections of the copy, in which you have to be clear of the content that you wish your readers be exposed to. Lastly, the copy needs to sell. In other words, it should make the reader want to engage in your service or purchase the item you are promoting. All these require strategic planning in delivering words to get people to take some form of action.
As you can see, copywriting is not as simple or direct as news or editorial writing. A lot more goes into the process and it is surely not for just anyone to handle.
Do you have any interesting copywriting stories to share?