Ever find yourself keying the word “copywriter” or “copywriting services” into the website, especially Google, and find that you land yourself on a page that has too many choices and you don’t know where to start?
Basically before you start looking for copy writers, you need to have a few things on hand so that you can enquire and hire a good quality one. Here are a few pointers:
1) Know what you need to write. Let the copywriter know that you need help in crafting a copy for website, marketing collateral (like a brochure or pamphlet, etc), email or advertising copy. Different materials call for different length of the copy.
2) The style that you are looking for. Is it witty and funny, serious, informative, short and sweet, or the kind that renders the readers to think more about it?
3) The audience that you are targeting. For a real estate company that sells a luxurious condominium, your target may not be that everyday man on the street. It is also the same when you go for printing of these ads, you will not print on a daily newspaper. More often than not, you will print in magazines read by the rich.
4) The direction that you are going with the copy. What is it that you want to convey through that copy?
5) What is the call-for-action? Would you like to have a paragraph that asks the reader to contact you if he is interested? Or is it merely for reading purposes?
6) Captions of pictures. Let the writer know if you have pictures that you may want to add into the copy. It can also provide an idea of what you are selling.
7) Provision of information. This is most important when you hire the copywriting company. Usually a writer would not have much information to the subject as compared to you, he may not know where to look for the information. So it is best that you have some research or informative materials for him to start writing.
With all the above in mind and ready on hand, you will be able to guide the writer through your requirements more effectively.