In every post we never fail to talk about copywriting whether as an introduction to the industry, how to improve one’s copywriting skills or the services we provide to the masses. In this post, we’d like to introduce some well-known copywriters and their past works that have put them on top of the list!
Claude Hopkins
Hopkins pretty much was in charge of majority of the advertisements from 1920s and was the first few to ever publish a book regarding advertisements and copywriting.
David Abbott
Starting his career in the early 1960s, Abbott was well known for his contribution as an advertising executive who founded Abbott Mead Vickers BBDO. His clientele include high profile companies such as IKEA, Yellow Pages and The Economist.
Leo Burnett
Known as the most creative man in the industry, Burnett worked around fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th century. With his involvement in the Creative Revolution in the 1960s, Burnett was named by Time as one of the 100 most influential people of the 20th century.
Bernice Fitz-Gibbon
Having held the position as an American advertising executive and a pioneer in retail advertising, Gibbon has worked at Marshall Field’s, Macy’s, Gimbels and Wanamaker’s. She was the mind behind Macy’s tagline “It’s smart to be thrifty” and was considered as #62 on the 100 people of the 20th century by Advertising Age.
David Ogilvy
Known as the ‘father’ of advertising, Time labelled him as ‘the most sought-after wizard in today’s advertising industry’. Working with AGA, it allowed him to write from scratch the instruction manual for the cooking stoves and till today, Fortune magazine claimed that it was the finest sales instruction manual ever written. When he made his shift to Ogilvy, he handled big name clients such as Shell, Rolls-Royce and Dove among others.
Do you know of any others?