Often times when we are given a copywriting task by a client, we get excited and pumped up to carry out the assignment. We have all these amazing suggestions and ideas going inside our heads but where do we start?
The best way to start is to understand what is needed by the client. You might have the greatest idea but if it doesn’t speak to your client, it won’t work. This also means that you need to work closely with your client to fully understand the direction of the project.
It is very important that your client provides at least the basic information that sets you off right. It is also important that you communicate well with them and get regular updates in case they have additional pointers to add halfway through the project.
As copywriters, it is of course our duty to give nothing but the best but in order to achieve the best, it works both ways. Communication between us and the client is very important and we should ensure this stays through at least till the end of the project.
Good luck!