General – Page 5 – Copywriting Services in Singapore

Differences between Translation, Copywriting and Transcreation?

Scratching your head to understand the differences between translation, copywriting and transcreation? Here’s a general breakdown of what you need to know:

1) Translation – The process of rendering something into another language

2) Transcreation – The process of rendering something into another language with much focus on intent, style, tone and context. Commonly used in marketing and advertising

3) Copywriting – Style of writing for the purpose of advertising or marketing. Heavily focused on persuasion appeal

It is important to understand the differences as this will help you maximize the services provided by translation companies. Not only that, you want to make sure that you are getting the right kind of help that you need.

Don’t hesitate to drop us an email at sales@copywritingservices.com.sg should you require any help!

2 language culture in Singapore – Is it enough?

For many years, the Singapore education system has adhered to a bilingual policy, where children learn both English and a 2^nd language in school, usually their mother tongue. This policy replaced its predecessor, where many Singaporeans learned either only English or Mandarin in school, formally termed as Monolingual.

With the rise and progress of Singapore, there are those who are clamouring for Singaporeans to learn 1 more language, in order to be exposed to more languages and cultures. These proponents point to the often quoted phrase that “Most Europeans can speak at least 3 different languages.” to support their stand. Currently, only a minority of Singaporeans learn a 3^rd language at MOELC (Ministry of Education Learning Centre) for up to 4 years in secondary school.

Continue reading “2 language culture in Singapore – Is it enough?”

Basics of Copywriting – What goes into it?

Ever wanted to have a copy that’s nicely written and is able to capture the attention of many? You’re in luck because that’s when copywriters come in handy!

In present day, copywriters are able to handle emails, online ad scripts, press releases and brochures among many others.

Copywriting involves creativity to take place and most importantly, stressing on the ‘call-to-action’ portion of your copy. Ultimately, it is important to market enough and ensure that your readers do not divert away from it too quickly!

Some pointers when it comes to copywriting:

Catchy headline
‘Out of the box’ concept
Precise and catchy ‘call-to-action’

Copywriting is certainly no easy feat and it is certainly not meant for everyone. Your choice of words and attention to what goes into the copy is important. For that reason, if you are in need of a helping hand in copywriting, we are more than happy to assist you!

We are after all the most amazing copywriters in Singapore 😉

Welcome to our humble site!

Hi there!

Welcome to our copywriting website. Here’s where we will start to post all about ourselves, the copywriting projects that we do, and most importantly, your comments for our writings (if you have got any).

To get things going, let’s talk about “copywriting” or “copy writing”. If you look for this word on wikipedia (http://en.wikipedia.org/wiki/Copywriting), it will take you through a short summary on what it is about so that you gain a little more knowledge about it.

And mind you, it is “COPYWRITING” and not “COPYRIGHT”. This word may sound like a pun if you don’t know what you are hearing. But anyway they are closely related, as the writer would own the copyrights to the copy unless otherwise. Afterall, you have squeezed much brain juice just to come up with the advertising, marketing or website copy, so you should own something.

We help to provide the writings, based on what you need. And rest assured, once we are done with the writing and you are OK with it, we will transfer everything, including the copyright to you.