Category: General

It is always good to get enquiries from potential clients. This means that you are one step closer to getting that deal (money in and a better portfolio, heeeyyyy!) but as copywriters we must ensure that we do not rush ourselves just anything that comes in our way. We have to be professional and also responsible. What this means is that you have to ask questions to the interested party so that both parties are clear of what to expect and better understanding of the project.

Here are some questions that you can ask to the interested party:

1. Can you please define your project?
2. When will you be ready to get started?
3. When do you need this project completed?
4. Is there a hard deadline by which materials must be delivered?
5. What is your budget for this project?
6. If multiple executives or teams are involved, who has the final approval?
7. Will I be interviewing people outside the company?
8. May I see your existing marketing materials?
9. Who specifically is the target audience for what I will write?
10. Can you tell me more about this target audience?

Here are some of the basic questions we have listed. Do you have your own?

The copywriting industry is a competitive one with many copywriters actively seeking new clients to improve their careers and solidify their resumes. Not everyone is gifted with unique and creative writing skills but if you’re one of the aspiring copywriters, we have a set of guidelines on how you can improve your own writing and be the best copywriter you can be!

Continue reading “Be Ruthless”

Every day without fail, a blind man would seek for donations from passers-by. Together with his donation cup, he would sit on the pavement and hope for it to be full. Armed with a standard board that says “I’m blind, please help”, every other day, he would return home with an empty cup except for a few coins.

One day, a generous man took the blind man’s board and changed the texts to “It’s spring, and I’m blind”. Soon after, he received an overflowing amount of donations in his cup and was overwhelmed by the sudden generosity.

This simple example shows just how powerful words can be and how a slight change of direction and usage can make a big difference.

It sure feels amazing once you get a couple of copywriting jobs and you are in control. This means that you are on your way to establishing and solidifying your portfolio as a copywriter. Your efforts and hard work are starting to pay off and you keep getting motivated each day.

However, in order to continue improving your skills and knowledge on copywriting, attending additional courses and talks can come in handy. These events will allow you to receive advises and tips from industry experts that can help you in the long run. Their experiences will definitely be an eye opener and could also serve as a motivation for your career.

Another aspect of such events also lies in the potential networking session that might take place. If you are looking at expanding your contacts, this is a good opportunity to share your portfolio with others who might be interested in copywriting services. With the opportunity to converse and explain to them your work scope creates an added value personalised service that might sit well with potential clients.

It is always rewarding that we continue to explore and improve ourselves no matter how busy our schedules might be. This way, we will be better equipped with knowledge that will certainly help us with our copywriting career.

Here are some interesting videos on copywriting that we think you might be interested in! Have fun watching 🙂

Continue reading “Copywriting Tips?”