Category: General

Writing might not be as straight forward as it seems and sometimes, certain techniques and style are needed. Ever felt that your copy is too flat or boring? Hoping to get more followers or projects but not getting them?

Perhaps, the factor that’s missing from your write-up is a value proposition. It is important to state what makes your brand or service unique. It makes you stand out among the existing competition and places you in a slightly higher level than the rest.

But, don’t just stop there! You have to ensure that your message is clear and believable. Listing out your unique point is important but if it is not clear cut, your readers might feel confused and undecided with what you have to offer. Making your services believable is equally important as well. Many of us tend to trust something more when we are presented with solid facts to back up certain claims. The same concept applies here. Present your readers with figures or testimonials to back up your claims on the services that you are capable of providing. This will instil more trust and confidence in them to engage in your services.

Sometimes, it is important to take a look and understand your copy from the perspective of your readers. This will definitely let you understand their wants and needs that can help you modify your write-ups to present the best for your readers.

 

Good luck!

 

Copywriting can be broken up in various topics and it is important that we understand different writing techniques are required accordingly. For certain companies, they would prefer professional write-ups whereas a handful would prefer a different style, in which they might adopt a fun and goofier approach for their content.

 

It is crucial for companies to know the style preference they wish to adapt for their copywriting copies as it serves as a representation of their company’s branding. This is also to assist the copywriters in planning out their draft copies by understanding the direction required to take for a particular copywriting assignment.

 

In order for a successful copywriting job to happen, clients are also expected to provide copywriters with sufficient information and guidelines upon confirmation of the job request. With limited resources to work with, copywriters may cause repetition when writing hence it is important that a strong teamwork between clients and copywriters is present. Should external meetings and interview sessions are required, copywriters should also be alerted beforehand so that they can gauge and plan out their schedule accordingly to meet the given dateline given by clients.

 

Do not hesitate to contact us if you require professional help in copywriting services at sales@copywritingservices.com.sg.

Let’s go back to basics. Many clients whom we have worked with are still unsure of what copywriting is and what exactly a copywriter does.

Copywriting in a nutshell consists of a lot of different things. Mainly, they are often referred to as creative writing and they come in various platforms such as web content, news releases, brochures, training manuals etc. Copywriters basically package powerful messages by stringing the right words and images into the right form and length to capture attention and motive minds.

In addition, copywriters are also responsible for creative ideas or concepts and give it substance, direction and content.

What do you guys think, do you agree with our take on copywriting and copywriters above?

You have all the grammar, punctuations and spelling in check but this does not necessary mean that you’ll be a top copywriter. Wait, what? Yep that’s right! Copywriting requires more than just writing; most times it involves critical thinking to write effectively rather than correctly.

 

Step 1 – Write in 2^nd person

When writing a commercial copy, you are a salesperson and no longer just a writer. Like any other good salesperson, you need to speak directly when making sales.

 

Step 2 – Use command language

No matter how obvious you think it is, let your readers know what to do. Examples would be “Open now”, “Turn to the next page” and “Read on”.

 

Step 3 – Avoid rambling sentences

Keep your sentences short and simple. It is all about making it easy for the eyes to look, read and understand.

 

Here are just some of the many points that we have listed. Do you have your own to share?

Ever thought what some of the industry experts have to say about copywriting? Check out some of them below!

#1 Neal Schaffer
Be yourself. Be passionate about your subject. Be generous in sharing your knowledge. Align your content with your business objectives. This is a great combination for creating something which is bound to stand out

#2 Rich Brooks
Well, you can write controversial posts about politics or religion, but that won’t help grow your business.

Instead, survey your current clients and try and get them to share their biggest problem or pain point with you. Find out what they struggle with, and what would make the biggest difference to their bottom line.

Once you get those responses, create a series of blog posts that address those problems one at a time. Demonstrate how they can overcome those hurdles, whether with your help or on their own. Those are the type of posts that people read, share, and take action on.

In short, those are the posts that stand out.

#3 Sarah Arrow
To create content that stands out, you should focus on the one thing the reader can take away from what she’s reading and take action on.

When you know how something impacts upon your reader you tailor everything to help her and it will stand out from the crowd. The biggest mistake any writer makes is to think they can write for everyone.

#4 Demian Farnworth
Relentless research.

It might be easy to write whatever we want but when it comes to copywriting where quality content that are sellable are expected, we simply have no room for mistakes. Sometimes, we might be unaware of what these mistakes are so check out these 7 common mistakes copywriters tend to make!

#1 Headlines with no value
People focus on headlines more than anything else. If you fail to deliver in this aspect, forget about the rest of the copy!

#2 Action-centric calls-to-action
Readers like to read things that can benefit them so if your ‘call-to-actions’ are too pushy, this can turn off your readers in an instant

#3 Saying too much
Nothing is more off putting than having chunks of words in an ad copy. Readers look for direct and clutter free information.

Continue reading “Mistakes? Yes Mistakes!”