You have all the grammar, punctuations and spelling in check but this does not necessary mean that you’ll be a top copywriter. Wait, what? Yep that’s right! Copywriting requires more than just writing; most times it involves critical thinking to write effectively rather than correctly.
Step 1 – Write in 2nd person
When writing a commercial copy, you are a salesperson and no longer just a writer. Like any other good salesperson, you need to speak directly when making sales.
Step 2 – Use command language
No matter how obvious you think it is, let your readers know what to do. Examples would be “Open now”, “Turn to the next page” and “Read on”.
Step 3 – Avoid rambling sentences
Keep your sentences short and simple. It is all about making it easy for the eyes to look, read and understand.
Here are just some of the many points that we have listed. Do you have your own to share?