Advertisements are just untruths packed in beautiful confusing lingo?

More often than not, you find yourselves wondering if advertisements reflect 100% truth or otherwise.

Rather than settling on that statement, the way I see it, advertisements are a mix of truths and exaggerations at the same time. Confused?

With most advertisements created with stunning and unique visuals to grab the attention of many, exaggerations are often used to bring out a stronger and more impactful message.

I find it a bit extreme to declare that advertisements are solely based on untruths as no advertisements can survive with just lies.

It is also important to ensure the messages you want to bring across are reflected by concrete proofs, especially so if you are promoting a product. That said, I shall let the pictures below do the talking.

Example 1

Toyota FJ Cruiser 4x4 Curve ad by Y&R, Peru
Toyota FJ Cruiser 4×4 Curve ad by Y&R, Peru

Example 2

Maxam Toiletries’ toothpaste ad by JWT Shanghai Agency
Maxam Toiletries’ toothpaste ad by JWT Shanghai Agency

Example 3

Plax ad by Y&R, Panama
Plax ad by Y&R, Panama

 

Example 4

Michel Mercier ad
Michel Mercier ad

 

Example 5

Milo Ad
Milo Ad

So what’s your take on advertisements? Are they just untruths packed in beautiful confusing lingo?

 

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