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I like adding extra sevrecis to my writing. For example, I work with designers to produce presentations that combine great writing with great graphics. However, there are sevrecis that I know I can’t be good at or don’t enjoy or can’t add value and I avoid them. Funnily enough, PR-related work is one area that I always avoid. It’s just not my thing and I don’t enjoy it. I guess the point is to stick to the stuff you are good at and enjoy and make money at.