A little secret in copywriting?

There’s no denying that different people have their own preferred style when handling copywriting jobs. However for starters, you can refer to the AIDA marketing example!

A – Attention
You need to be quick in attracting people’s attention. To achieve this, you can use pictures and powerful words to catch the reader’s attention.

I – Interest
After successfullygrabbing the attention of your audience, the next key point is to draw their interest into what you have to offer. For example, if you are targeting the topic on computers, you want to make sure that this point stands out to your readers.This can be achieved better through subheadings, using of bullet points and many others.

D – Desire
After putting across the key points that would pique the interest of your readers, your copy needs to be appealing. The main way of appealing to your readers is through their personal needs and wants.Emotional appeal is the strongest factor you can rely on.

A – Action
Do not leave your readers hanging. Provide them with a call to action for example “Call us at 12345678 now!” or something alike. This would be very useful so they know what to do next especially if they are interested in what you have to offer.