Sometimes we can get unmotivated or simply tired of doing the same thing over and over again. Once in a while, it is good to read certain quotes from industry experts and it might actually help you freshen up and get back on track! Check out a compilation of quotes we have for you.. J
- “Imagination is one of the last remaining legal means you have to gain an unfair advantage over your competition.” – Ed McCabe
- “The lead either forges an instant connection with the reader, or the package fails.” – Robert Bly
- “The most powerful element in advertising is the truth.” – William Bernbach
- “Don’t confuse visibility with credibility.” – Harvey Mackay
- “Sometimes the most important job advertising can do is to clarify the obvious.” – Jay Chiat
- “Copy is a direct conversation with the consumer.” – Shirley Polykoff
- “If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.” – Leo Burnett“
- It follows that unless your headline sells your product, you have wasted 90 percent of your money…” – David Ogilvy
- “The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson
- “Resist the usual.” – Raymond Rubicam